Our vision is to offer a full range of everyday essentials for a parent and his baby: the products that are enough and nothing else!
- Reduce the number of objects around babies
- Simplify the daily life of parents
- Focus on the parent-baby relationship: quality rather than quantitative – less is more!
- Modernize the products of our grandmothers
- Anticipate the second life of our products to fight against overconsumption
The values we wish to share with our customers:
- Humility and respect: both parent & baby and the environment
- Responsible: Corporate Social Responsibility (CSR)
- Japanese culture
- Empathy and sensitivity
- Less is more, slow fashion