Our Vision:

Our vision is to offer a full range of everyday essentials for a parent and his baby: the products that are enough and nothing else!

Our missions:

  • Reduce the number of objects around babies
  • Simplify the daily life of parents
  • Focus on the parent-baby relationship: quality rather than quantitative – less is more!
  • Modernize the products of our grandmothers
  • Anticipate the second life of our products to fight against overconsumption

The values we wish to share with our customers:

  • Humility and respect: both parent & baby and the environment
  • Responsible: Corporate Social Responsibility (CSR)
  • Japanese culture
  • Empathy and sensitivity
  • Less is more, slow fashion